5-Email Abandoned Cart Sequence
Client: THREADED (Shopify apparel brand) Brand voice: Jake Osei, former graphic designer who started making the basics nobody was getting right Tone: Dry wit, […]
Building Engagement for a Growing E-Commerce Brand
Client: IRONSIDE (DTC home fitness equipment brand) Brand personality: Blunt, encouraging, no-gym-bro energy for people who work out at home and don’t need
5-Email Welcome Sequence
Client: Sundazed Skin (DTC skincare brand) Founder voice: Maya Reed; esthetician, barrier-first skincare advocate Goal: Nurture new subscribers from signup → first purchase in
Growing a New E-Commerce Brand Through Social Content
Client: Bare Route (sustainable skincare brand) Scope: Social media launch strategy, from zero to ready-to-sell Timeline: 30 days pre-launch The Brief Bare Route had