Email Campaigns

Client: LOWLIGHT (DTC home fragrance brand)  Brand personality: Intimate, sensory, unhurried: for people who light a candle and actually sit down  Project brief: Rewrite […]

Client: THREADED (Shopify apparel brand)  Brand voice: Jake Osei, former graphic designer who started making the basics nobody was getting right  Tone: Dry wit,

Client: Sundazed Skin (DTC skincare brand)  Founder voice: Maya Reed; esthetician, barrier-first skincare advocate  Goal: Nurture new subscribers from signup → first purchase in