Client: Sundazed Skin (DTC skincare brand)
Founder voice: Maya Reed; esthetician, barrier-first skincare advocate
Goal: Nurture new subscribers from signup → first purchase in 8 days
Email 1 · Sent immediately
Subject: You’re in. (And your bathroom counter just got lighter)
Preview: Use code GLOW15 for a little treat.
Body:
Hey [First Name],
I’m Maya, the founder of Sundazed. I’m so happy you found us.
I started Sundazed because I spent most of my 20s hiding behind heavy foundation and a 12-step routine that cost more than my rent. My skin wasn’t just “bad”—it was exhausted.
I realized that the skincare industry thrives on making us feel like we’re “missing” something. But here’s the truth: Your skin doesn’t need more. It needs better.
We’ve stripped things back to the essentials. No $100 price tags, no “secret ingredients” found on a remote mountain top, and definitely no BS. Just effective, dermatologist-tested formulas that actually do what they say they’ll do.
Since you’re new here, take 15% off your first order on me.
Use code: GLOW15
[BUTTON: Shop the Sundazed Essentials]
I can’t wait to see you glow,
Maya Founder, Sundazed
Email 2 · Day 2
Subject: 14 bottles. 0 results.
Preview: The night I almost gave up on my skin.
Body:
[First Name], let’s be real for a second.
Three years ago, I was staring at my reflection at 1:00 AM, crying because my “luxury” $90 serum had just given me a fresh breakout. I had 14 different bottles on my counter. My skin was red, peeling, and honestly? Angry.
That was the night I threw it all in the trash.
I spent the next 18 months in a lab with a chemist named Dr. Aris, obsessing over one question: What is the absolute minimum we need for maximum glow?
The answer wasn’t a 10-step routine. It was our Core Three system.
We ditched the synthetic fragrances that cause 90% of irritation and replaced them with high-potency actives like our cold-pressed Bakuchiol.
We don’t do “fluff.” We do results.
[BUTTON: See the Sundazed Difference]
Talk soon,
Maya
Email 3 · Day 4
Subject: Why your 10-step routine is lying to you
Preview: Let’s save you 15 minutes every morning.
Body:
Hey [First Name],
If you’re spending 20 minutes in front of the mirror every morning, you’re working too hard.
Your skin is an organ, not a science project. At Sundazed, we live by the “2-2-2 Rule.” It’s our secret to a healthy skin barrier without the headache:
☀️ AM (2 Minutes)
- Cleanse: A quick splash with our Cloud Wash to wake up your pores.
- Protect: Our Daily Shield—because the sun is the #1 cause of skin aging (fact).
🌙 PM (2 Minutes)
- Double Cleanse: Melt away the day (and that stubborn SPF).
- Repair: Our Midnight Magic Serum. It’s got 2% Hyaluronic Acid to plump your skin while you sleep.
The Result? (2 Weeks) That’s how long 94% of our customers say it takes to notice a “holy crap” difference in their skin texture.
Not sure where you fit in? Take our 60-second Skin Quiz. No bots, just logic.
[BUTTON: Find My Perfect Match]
Stay bright,
The Sundazed Team
Email 4 · Day 6
Subject: “I haven’t worn foundation in three weeks.”
Preview: The reviews are in, and they’re kind of emotional.
Body:
Hey [First Name],
I could talk about our pH-balanced formulas until I’m blue in the face, but I think you’d rather hear from people who aren’t me.
We just hit 22,480 five-star reviews, and honestly? Some of them still make me tear up.
“I’ve had cystic acne since I was 14. I’m 31 now and for the first time in my life, I actually like looking in the mirror. Sundazed didn’t just fix my skin; it fixed my confidence.” — Chloe R. (Verified Buyer)
“I was a total skincare snob. I thought if it didn’t cost $150, it wouldn’t work. Sundazed proved me wrong in exactly 11 days. My redness is gone.” — Mark L. (Verified Buyer)
We don’t use filters. We don’t use “influencer lighting.” Just real people with real skin.
[BUTTON: See 100+ Before & Afters]
Your skin is next.
Maya
Email 5 · Day 8
Subject: Last call: Your 15% off is packing its bags
Preview: Don’t let your glow-up wait another month.
Body:
Hey [First Name],
I’m not a fan of those “hurry up or else” emails, but I’d hate for you to miss this.
Your welcome code GLOW15 expires tonight at midnight.
If you’re on the fence, let me make it easy for you: We have a 30-Day “Love It or Leave It” Guarantee.
If you try Sundazed and your skin isn’t noticeably brighter, smoother, and happier within a month, just send it back. I’ll give you a full refund, no awkward questions asked.
I’m that confident because I’ve seen what these bottles can do for over 50,000 faces.
Grab your kit before the code expires: [BUTTON: Use My 15% Off Now]
Code: GLOW15
See you on the bright side,
Maya Founder, Sundazed